Tyrick Christian

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Problem

This visual graphics system was developed in association with Chattanooga, TN, design firm Widgets and Stone for the BUILD campaign, a $31 million, five-year financial campaign designed to further Covenant College’s mission of providing a first-rate, Christian education. BUILD focuses on three priorities including: the annual Covenant Fund, capital projects and development. The goal was to have the graphics appeal to a wide audience—not only did it need to apply to alumni, but also to the student body.

Solution

Various print materials were developed including letterhead, business cards, invitations, correspondence cards, receipts, table tents and event tickets.

Results

The program was highly successful, with Covenant raising more than $26 million dollars in less than two years.