While widening their range of services and restructuring their senior management team, FD Group, a Marietta, Georgia, design-build firm, recognized the potential an updated graphic identity could have in establishing their business in the minds of their key audiences.
Working with the Neathawk, Dubuque and Packett team, I created a graphic identity that communicated the FD Group brand values: growth, strength, and transparency. These are expressed primarily through the word mark which was inspired by a set of architectural renderings the firm provided in the discovery phase of the project. The mark is supported by dramatic color and declarative type creating a very flexible graphic language.
FD Group, along with their clients, continue to be energized by the graphic identity.
