Problem
Focused on establishing a banking experience that revolves around the needs of the customer, FSG Bank has created a superior franchise that needed an online presence of equal quality.
FSG Bank
Solution
Because FSG Bank has a diverse customer base, it was important that the site be as easy to navigate for the elderly as it was for the tech savvy. To accomplish this I simplified the navigation and made the financial services the focal point of the site, all while making the site more visually appealing.
Results
The result: a clearer, more attractive site that is easier to navigate.
